The time has come. URBN Inc. has finally unveiled the new brain child: BHLDN (pronounced “Beholden,” and is inspired by the Dutch word for “to keep.”) a bride-to-be’s dream . From wedding dresses ($1000-$4000) and bridesmaid dresses ($200-$600) to hair pieces and accessories (gloves, belts, cluthes) this new shop is fresh air to the less conservative, more modern bride. The company kept the traditional bridal concept and, as it does best, tweeked and reworked a classic vision to bring more life, energy, and fun to what we thought we had already knew.
A store is expected to launch sometime in the near future. Stay tuned.
-K
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